Why Work with a Phoenix Website Designer when You Can Work With an Entire Team?
Before reading any further, ask yourself one question… What is the point of my website?
If the answer is anything other than, “to increase my profits,” then your choice of web designer really doesn’t matter. It’s far more likely that you want to create a website that attracts customers to your business for the purpose of increasing sales, and ultimately profits.
When most people think of Phoenix website design they merely consider the layout and look of the various pages, but there is a lot more to closing a sale than merely showing people through the door. Much like a retail store hires a salesperson to help guide customers to the products they’re looking for, your website design should not only consider how consumers find your product, but how to follow up by closing the sale.
A good Phoenix web designer will build you a site that looks great. A great Phoenix website designer will build you a site that looks great, and drive traffic to the site with effective use of SEO.
An expert Phoenix web designer will create a website that looks great, drives quality traffic to the site, and then converts that mtraffic into sales that equate to profits.
But how can you be an expert at website design, SEO, and marketing all at the same time? You can’t. That’s why our web design experts specialize in individual fields, and all work together to create a cohesive website that focuses exclusively on the final goal – making you money.
What are the elements that your Phoenix website designer should completely understand?
Design and Layout
While any Phoenix web designer can build you a generic site based on a WordPress template or other contrived layout, creating something unique requires talent. Surely, you want your business to stand out from the competition, so it makes sense to hire a website designer who will work with you to establish and online identity and reinforce your brand.
Content Creation
While your Phoenix website designer may be skilled at writing code, they may not be adept at writing compelling content. While your website’s design and layout may appeal to the eye, the content must appeal to the brain – both logically and emotionally. Compelling content will motivate the reader to take action, and in the world of business this often equates to a sale.
SEO (Search Engine Optimization)
Your Phoenix web designer can create the most beautiful website with content that could sell hay to a farmer, but if consumers can’t find the website it won’t do any good. The best SEO is incorporated into the content of a website along multiple entry points, each with its own highly specific set of keyword phrases. In this way, you drive quality traffic to the site, and they immediately find what they are looking for.
Increase Visibility Across Multiple Platforms
Your Phoenix website designer may get everything right, but forget that the majority of internet users utilize smartphones over desktops and laptops. Not only should your website be compatible with smartphone browsers, it must also rank on Google Maps/Places to maximize your internet presence. You can even rank higher on Google Maps searches by adding citations and creating a quality Google Plus page.
Create Effective Calls to Action
In marketing, a call to action motivates consumers to act on their impulse to make a purchase. Your website designer should not only integrate effective calls to action within the content, they should make it easy for your customers to contact you by incorporating design elements that highlight your phone number or other means of contact.
What’s the Secret to Expert Web Design?
You’ll hear a lot of so-called website design experts say there is no tried-and-true recipe for success, but this is ridiculous. We created a Unified Design approach to web development, which incorporates various design elements into one cohesive whole. By utilizing the talents of web design professionals from various fields, we are able to weave vibrant and diverse threads into the very fabric of your website.
Obviously, it’s unrealistic to expect one person to be an expert at all of these diverse web design elements. That’s why we work with Phoenix professionals in every field, each willing to work with you to create a website that generates real sales.
This is the holistic philosophy that comprises our Unified Design approach to web development, and we are ready to make it work for you.
Contact a Phoenix Website Designer Who Understands the Bottom Line
At LinkHelpers, we pride ourselves on remaining on the cutting edge of Phoenix web development, and we’ve worked with some of biggest names on the web today. We got our start before Google became a household name, and we made our mark by identifying why people build a website in the first place – to increase sales and profits.
By working with professionals in a variety of fields, from SEO gurus and professional writers, to web designers and marketing experts, we are able to create websites that transcend the ordinary and accomplish a singular goal. We are ready to help you follow the path toward web success…
Website design and layout – Compelling content – Effective integrated SEO – Smartphone Diversification – Calls to action – Conversions that lead to increased sales – Increased profits – Phoenix designer web