I already mentioned that content is important for SEO, but it will still be useless if you don’t edit it to accommodate the keywords you are aiming for. Of course, before posting your content, you need to know what keywords to add. This is what you call your keyword research. It is the process of looking for keywords that people are actually typing on search engines.

Your job is to simply provide content for these keywords. You have to satisfy the searcher’s intent by giving them what they want. Talk about a topic they want and add the specific keywords on your content’s page titles and meta descriptions. Google is constantly on the lookout for the websites that can satisfy what the users want.

open notepad and black pen near a laptop

Finding the right words for your content.

How to find the right words?

There are a number of ways to look for keywords. Like I said, you can do a keyword research using free or paid tools that you can find online. However, one of the quickest way to find the most searched topics is through a mere Google search. All you need to do is go to the Google homepage and look for these features:

Google Autocomplete Suggestions
- The moment you do your Google search, Google will suggest popular topics related to that keyword. The list of keywords in the autocomplete section is your first clue on the possible keywords to use on your content. These keywords will be the best candidates to be mentioned on your page.
People Also Ask
- Next, when the search results appear, Google allocated a space for “People also ask”. These are good topic suggestions. If you don’t know what to add on your existing content, this is where you should look.
Related Searches
- Lastly, if you need to do a follow-up on your post, you can refer to the topics mentioned on the related searches section. This is located at the bottom of Google’s search result page.

How to format content?

Now that you have found the right keywords, of course, you to need to properly format it. This is where the header tags will come in handy.

The Header Tags

If you are a WordPress user, you would already be familiar with the H1 to H6 tags. As much as possible, each web page should use only one H1 tag. For the rest of your page, you can utlizize the H2, H3, and so on. Here are a few reminders for you:

Do not use a single word to be your heading. Know that headings are like your titles. It should guide your readers on the whole landscape of your article. These headings should be able to make skimming an article easier.
Related keywords should be included in your subheadings.

Other Formatting Tips:

To highlight important phrases, use other formatting options such as bold, italic, or underline.
Do not randomly add works; check the word’s importance to the article.
Make sure your content readable. Font size should be 14px or more. Anything below that will just strain the eyes.
Divide your page using subheadings, and each paragraphs should only contain 3 to 4 sentences.
Add spaces between paragraphs. A huge chunk of text is very overwhelming to read. If that’s the case, no one will dare to read your article.

Next? On-Page Elements: Internal Links, External Links, and URLs