Preciously, I discussed 5 link building techniques such as advertising and using of social media. To read back, click on 5 Surefire Techniques in Developing Backlinks.

So, let’s do a quick summary. Essentially, developing the backlink authority is necessary in attaining website ranking. The reality is the fact that Google considers backlinks as one of the topmost determinants in ranking.

How to develop your more backlinks? First, you have to remember that content and backlinks work closely together. You will need content to attach your links. Without links, your content are not that effective. Below are 5 more helpful tips:

1. Utilize the skyscraper technique.

• This one is from Brian Dean from Backlinko.com. He came out with a method to improve link building. To encapsulate, he mentioned about looking for a “linkable content.”
• Then, make an effort to work on that idea and do your own version adding a little bit more on the content. The aim is to make it your very own creation and sharing it with your preferred audience.

Connect with people in the industry!

2. Interview a significant person in your site

• Find a significant person who is outstanding in the field and persuade the person to grant you an interview. Most of the time, the person will feel complimented to be your choice and there is a high probability that the person will grant the interview.
• The only prerequisite is that the person has a good number of followers in social media. Once you have finished the interview, share it immediately on your account/s in social media. Request the interviewee to link to their followers. This could result to backlinks.

3. Build a free tool

• When you build a free tool and give it away, the return could be pretty amazing! It is calling people to your website. They will be happy to utilize it and they will tell people they know how they got this FREE tool! It is a good strategy to gain backlinks.
• No need to come up with something expensive to give. For as long as you are addressing your audience’s needs, they will surely feel indebted to you.

4. Do your own research.

• If you’re thinking on how to gather data, just check your online surveys. For one, you have Google Surveys. This is a tool that allows you to do your own survey form. This will make it simpler to ask people their views. The information that you will be able to gather can give you a very interesting idea.
• Go to Reddit or Quora to check if someone picked your data. If there is none, turn to social media and share your survey. It will not be long until someone pays attention to it.

5. Create video transcripts.

• Google cannot readily understand your video content. This is something you can work on. Find a recent video of an influencer or a person with no transcription, and then, work on it.
• After that, go and compliment the influencer on Twitter, Facebook, etc. Say that you did a transcript for a video that he made and give the link to the person. If he answers you, that is an indirect but clear recommendation. When they share your work, it will surely have a tremendous effect on your website.

SOURCE: (1)

Today, there are lots of myths going around about link building. You need to focus on the legit link building strategies more and ignore the false ways of developing links.

Here are some of the myths you should totally ignore:

Myth #1: Guest posting is a thing of the past.

• It was in 2014 that this kind of strategy was known. Matt Cutt, an American Google software engineer cautioned people that this kind of approach has become a spammy practice. So, people misconstrued this warning and thought that this practice is actually a bygone!
• He made another announcement that says that guest posting is not obsolete; it was the spammy blog posts that died. Guest posting is still effective!

Myth #2: Links that are not part of your industry are inadequate links.

• Wrong!!! Whether the content is applicable or not to your niche, it can still do the job of increasing your ranking. To achieve a high ranking, you need to have the best of the best authority sites that would link back to your site.
• To accomplish this, come up with a useful content for your audience. Then, you become link worthy and a dependable source of data.

Myth #3: Putting a lot of links in one content is not recommended.

• People believed that having a lot of links in one content is no good and will result to a low keyword rank. Not correct. Google does not look at the numbers.
• Of course, if your links are low in quality, Google will penalize you.

Myth #4: You do not need to boost your link profile once you rank on top of the search queries.

• Entirely a myth! High ranking should be maintained by continually building your links. But this is not the only reason, there are different reasons like:
  • Improve visibility online.
  • Escalate web traffic to your domain.
  • Expose the worth and influence of your brand.
• Link Development is not just boosting the digits of your links to your site, but it is likewise a means of exposing your company to your future clients.

Myth #5: Website that have a good backlink profile are Google’s priority.

• Absolutely not! Remember, there are 200+ ranking elements that Google considers. Links are just one of many. It does not mean that if you have good backlinks, Google will prioritize you in terms of ranking. Nope, not true.
• Google may have given a website a good rank because of the quality of baclinks. It’s not because Google has a priority list.
• It is not right to say that it is the rationale because that is not true. There are other elements that Google algorithms scan such as user experience, quality of the content, keywords, and many more.

Myth #6: All pages in your site have equal worth.

• People assume two things here:
  • Every links has the same worth or
  • Each posts has equally the same authority.
• These two deductions are wrong. As far as links are concern, search Google algorithms considers the position of a link. If you put links on a higher place,  it has more weight. So, start placing links at the top of the page.

Myth #7: Internal links are useless.

• It is correct to say that external links is essential, but that does not diminish the internal link’s worth. By linking your site’s “weak” pages, internal linking boosts these pages. You expose it to more readers if you link it to a popular post.

SOURCE: (1)

It is not just a social media platform but YouTube is likewise a search engine that shows vast video content. Are you interested to know how to utilize it for your SEO?

There’s a staggering 1.9 billion of YouTube users every month. This tells us that a billion of people are spending time watching YouTube every single day! This is an enormous chance for brands, websites, and other content creators.

Search optimization is not entirely for content alone. YouTube has its own set of SEO strategies and learning these things can aid you to increase your ranking. The question is how? I knew you would ask that. So, here are 6 tips to get more traffic and increase your SEO ranking.

Keyword Research

Now, you finally have that brilliant content you needed but if there are no visitors to view them, it will be wasted. Turn to keyword. It will aid you to learn how to link your video by creating the right words to explain your content.

Keyword research is the quickest way for your viewer to determine your content and they could assist search engines to discover the precise content that comes from the search inquiries and its pertinence. There is also content probabilities while you are refining your SEO.

The fastest way to identify popular keywords is by looking at the YouTube search bar or you could try a Google search for any recommendations. There are also other online tools that can help you with keyword research.

Additionally, you must remember that YouTube transcribes your videos. Therefore, if you desire to indicate your preferred keywords, then bring them in your video by citing them in the entire video. This will assist YouTube to grasp the related applicability of your content accompanied by your keywords.

Recap

• Accomplish a Google search for any keywords suggestions.
• Application of auto-complete search function of YouTube.
• Declare your keywords as a portion of our videos.
• Usage of SEO tools for further keyword ideas.

Content optimization

There are different ways to increase the optimization of your content. Here are great suggestions you should remember:

1. Description

 Your information will hasten the search for appropriate content. A long information increases the additional context of the video. It acts as a foreword of what you will discuss in the video. As in the case of blog posts, this will give you a chance to make your explanations more detailed. If viewers liked what they see, then perhaps they might explore the other information displayed in the description box.

2. Timestamp

YouTube supports timestamps so people could jump to a particular time and portion of a video. This way, it will make it easier for the viewers to easily go back where they left off.  There is no need for your viewers to watch the whole video. To go to a specific section of the video, they can just click the timestamp provided. For example, you added a 9:00 timestamp. This would mean that once clicked, the viewer would automatically jump to the 9-minute mark.

More YouTube SEO guidelines will be discussed in part 2.

SOURCE: (1)

There are a lot of people working hard to make their online presence seen and felt. Today, the competition is stiffer than ever.

The reason why the SEO scheme is being taken seriously by companies is the fact that their focus is really having a huge amount of traffic and stay on top of the game. Now, sites need more than that. If you want to really know if your SEO approach is good enough, give it at least three months.

If it does not work, then you have to discover why. You probably neglected a few things.

1. Your site has a substandard content.

• When the traffic on your site is low, then the viewership is equally low too!
• Your site might be visited yes, but they won’t stay for long. Those people, who have a terrible experience on your site, will tell their friends and relatives.
• One day, visitors will be scarce and there will be no traffic and that will be the end of you. Of course, you don’t want that to happen. So, it is time for you to create a content that is interesting and worth spending time with. People will stay longer because you are offering something that is of value.

2. You chose a hosting that cannot do the job

• Choosing the right hosting plays a huge role in the search engine performance of your site. Look around and seek for the brilliant ones. If you are too quick in deciding without researching further in the market, you are causing yourself more damage on your time and money.

3. A blunder has been made in your link profile

• Your link profile is an enormous element of your website’s existence in the middle of the many changes on the algorithm. Just play by the rule and you will never go wrong.
• Additionally, having backlinks coming from authoritative websites will help you reach your goal. However, be wary and keep a safe distance from purchasing backlinks as Google will surely find out. And when it does, that will cause you damage by being penalized and defining your SEO scheme as a failure.

4. You are not acquainted with the recent updates on Google’s algorithm

• SEO practitioners are stunned with the many alterations on Google’s algorithm. But can anybody do something about the changes? The reality is, if we don’t like the changes and will not follow them, then whatever SEO strategy you do will never work.
• Be smart and follow the rules of the major Google Algorithm updates like Panda, Hummingbird, Penguin, and many more.

5. You’ve got yourself a towering bounce rate

• If you are undergoing a towering bounce rate that is one cause why your SEO campaign is failing. Go to Google Analytics and know your page metrics. Every time that a visitor leave your site seeing only one page, that is a symptom of an alarming bounce rate.

6. You are utilizing antiquated SEO strategy

• If you think you are, then do not expect to succeed in your SEO endeavor. You are not sure? Well, if you are utilizing stuff like keyword abuse, URL structure, link directories, and keyword stuffing, then now you are sure that you are! Don’t just sit there, do something and be at par with the more recent trends in SEO.

7. Visitors don’t stay long enough

• If the length of time of the visitors are short, then there is something not right about your site. If that is the scenario, then your SEO is not giving you good results. Consistently check the length of stay of a visitor on your website and before it gets any worst, act on it ASAP!

SOURCE: (1)

The great part of developing links is that you don’t have to use traditional SEO strategy. There are other SEO approaches in link building that you can do that are not wearisome or tedious. Here are five awesome tips:

1. Advertising

• This means that you make people aware of your website and build their understanding of it. In any action, there will be a reaction. During one Google Hangout video which was published on YouTube, John Mueller was questioned about what he knows about links. He replied that you have to introduce your site by advertising. Then, let the people decide whether or not your website is worth visiting.

2. Social Media

• There is no iota of a doubt that social media is a terrific means to increasing page visits and online sales. Thus, you should associate yourself with those who are known in social media.
• No, you will not pay people. You just make sure that you keep their interest in what your website has to offer. This will definitely lead to more natural links on your part.

Meet new people.

3. Public Engagements and Business Happenings

• Events is a great vehicle to chance upon leaders in other fields and create a wonderful relationship with them. From then on, you can blog about these events because you have personally these industry leaders. Another tip is to interview these leaders and surely your name will be associated with them. That will make your business image look real good.
• You can start your own event as well. Try joining a small group and this will eventually boost your confidence in public speaking. Inevitably, you will become respected and known. Then, people will have that interest to meet you. Traffic for your site will follow. Of course, good ranking will be attainable after. In the end, public engagement is not something you can easily replicate. You have to consciously go out there!

4. Podcasting

• Today, podcasting is truly enjoying its prominence online. There are reasons to acknowledge that we are in the “golden age of podcasts.” It can be heard on streaming services such as Spotify.
• If by any stroke of luck, a podcaster would interview you so take the chance immediately! Think of the fact that you can have a link from the podcaster. Aside from that, people will hear about you and know your site.

5. Developing Relationships

• Connect with people who are in the same industry as you do for as long as they are not your competitors. It is easier to get links if your linking to a site which are linked to their colleagues. The links could come from testimonials, reviews, and endorsements.
• Links are like friends. In order to have a friend, be that friend first. If you make the first move in linking websites, they will do the same to your website. So, do share links to the establishments that you support, and you will get links in return.

Are FREE links truly free? Links may seem free, but they will surely require you to do a lot of effort. Links have to be organic and natural. If you force these links, they will be considered suspicious and spammy. Remember, natural links are not easily gained in one flick of a finger. So, free links are not really free because it would mean hours of website promotion on your part.