Google is offering multiple tools that businesses can use to boost their sales and SEO, one of which is Google Posts. Launched back in 2017, Google Posts is a built-in tool inside a Google My Business account. Using this feature, businesses can post brief text and images. It’s useful for short-term marketing, special offers, and […]
Over the years, Google has rolled out countless algorithms that affect ranking factors. No matter how many changes have happened, one thing remains crucial in ranking a website: backlinks. Backlinks are strong signals that a website is trustworthy and well-established in its niche. This is why businesses and website owners exhaust all possible means to […]
A local business website is a powerful tool to increase your presence in the community as well as your sales. Still, many businesses don’t realize the impact their sites can bring to their revenue. With this, they tend to neglect the design and content departments. Due to this, they miss a more significant share of […]
If you’re planning to revamp your website or boost your business’ traffic, an SEO audit is a must. This process gives you an idea of where your website stands. Also, it will reveal the things that need fixing. A local SEO audit could be an intricate process, but it’s much needed, especially if you’re noticing […]
Aside from Google Maps, Apple Maps is another massive platform where you can list your business. With more than 35 million iPhone users looking for business listings, it’s essential that your business can be found on this platform. As much as Google Maps is the second largest search platform, Apple has its own emerging version. […]
For local businesses, keyword research requires a different approach. Unlike national-level websites, local business websites need to focus on proximity and geography. Through this, they can target the right audience and enjoy the most visibility. Contrary to some beliefs, local keyword research isn’t very difficult. It may sound very technical, but with the right […]
If you own a business, you have probably heard about the Map Pack already. It’s the coveted spot after the sponsored links where listings of the top three businesses are displayed. Businesses that succeed in being included in the Map Pack will gain visibility and better traffic. Of course, it all boils down to conversion […]
Consumer behavior plays a pivotal in every business’s marketing and SEO campaign. Businesses have to base their efforts on how their customers look for businesses online. With the proliferation of smartphones and tablets, mobile search has revolutionized how customers see brands and businesses. With 52% of search traffic coming from mobile devices, it just shows […]
If you have been optimizing your local business for search engines, you probably heard of the Google Knowledge Graph. It’s a tool released back in 2012 which aims to boost a business’ visibility online. In turn, it will also help internet users gain information about a business without the need to visit internal pages. Remember […]
In this internet era, almost everyone will run a web search to find a plumber, a doctor, a gardener, or the closest fast food restaurant. This is why local SEO presence is critical, especially now that mobile devices are making internet search more convenient. Imagine this: businesses that show at the top of the search […]
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