Are you guilty of spammy tactics on your website? If so, gird your loins because Bing just released a new set of link penalties. These will go after websites that are using manipulative cross-site linking, PBNs, and leased subdomains. The latest penalty updates from the second largest search engine is an effort to make the […]
Every brand dreads bad publicity. It can damage their business and cause irreversible effects that will impact their sales. Worse, some small businesses succumb to bankruptcy due to negative PR. To prevent this from happening, you can maximize various methods. One of which is search engine optimization. SEO may seem like unfamiliar waters for business […]
Ever since its launch back in 2014, Google My Business has changed the internet landscape for local business owners. It introduced a slew of features that help in marketing and connecting with local customers. Signing up for an account is not enough, however. You must optimize your GMB account to make the most out of […]
When it comes to SEO services and packages, most businesses are reluctant to invest. The biggest roadblock here is that most organizations see SEO as an unnecessary expense. Unlike SEO companies, other organizations are strangers to search engine optimization. This makes it more difficult for SEO firms to secure buy-in and to introduce their service […]
Keeping up with Google updates is a full-time job. Each update entails changes on your website and the need to fix what has gone wrong. Also, if you got penalized, it’s crucial to fix the algorithm issue to prevent impacting your rankings. You can use a lot of ways to fix the situation, but avoid […]
Web design is more than just how your website looks. It also pertains to the functionality of each button, content, and features. The more it is accessible, the more inclusive your site gets. This earns you plus points for both your SEO rankings and the reputation of your site on your visitors. Why inclusive design […]
Bounce rates refer to the times a visitor leaves your website after browsing several pages. Each website has a specific bounce rate percentage, which can either be normal or not, depending on its niche. Still, if you notice an excessive bounce rate on your website, something is probably wrong. For newbie website owners, it’s quite […]
Every website owner knows how demanding Google updates can be. From Google Toolbar in December 2000 to the latest BERT Update in October 2019, it all takes a lot of work. And with BERT dubbed as the largest development in search for the past five years, website owners can’t help but be alert. Is this […]
Are you finding it hard to choose the right keywords? You may be making the process overcomplicated. With dozens of tools and software available for this task, the right keywords are at your fingertips already. Still, some overcomplicate the process, making it difficult to find the right keywords. Worse, they use the wrong ones, leading […]
Organic search has been a major component of web traffic ever since the internet began and the first search engines were created. Ever since then, businesses and website owners have been exhausting all means to earn customer trust and Google rankings for the lowest possible cost. As organic traffic grows, it becomes an indispensable factor […]
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