With everything available online, we all want to take advantage of the popularity of the digital realm. Websites do not become popular instantly. There are things to follow in order to ensure that you are going the right direction.

MacBook Pro on table beside white iMac and Magic Mouse

SEO

Nowadays, websites apply the cheapest method, which is SEO. Of course, not everyone has enough budget to hire a web developer to create your own personalized website. This is where search engine optimization (or SEO) comes in handy because it won’t cost you much. However, the downside is that SEO is a very time-consuming. Expected results won’t up in an instant!

To gain traffic for your website, you will have to slowly create valuable content. Whether you would want to focus on written articles, video tutorials, or a combination of both, it’s really up to you and your designated audience.

Search engines such as Google emphasize that for a website to gain popularity, it has to establish a niche. The website has to showcase its expertise, authoritativeness, and trustworthiness. Your search engine optimization (SEO) efforts come into fruition when people start to look for information regarding topics in discussed in your website. This is why you should put an effort on knowing the popular keywords or search terms. To be honest, keyword research is often done hurriedly. So, don’t try to go the next step right away.

Email

After you have given some time into keyword research, then, it’s time to add other elements such as email subscription. If these people start to appreciate your content, they will become a loyal follower and subscribe to other mediums such as your social media pages, and email list too. This is why most websites ask people to sign up on their email list. So, you might also want to do this in order to gain readers for your website. You better add a email sign up on your homepage.

Social Media

Next, you have social media to your advantage. Since practically everyone has a social media page, you don’t have to spend so much. It’s just a matter of reaching out to your target audience and build a list of prospects. Once you have decided on where your audience resides, you can use these pages to post content about your business. Whether you choose Facebook, Instagram, or Twitter, it has to address an issue. Like your blog posts, the content should be able to help and inform your audience. Again, everything needs to lead to you being able to express your expertise, authoritativeness, and trustworthiness. Social media posts have to consistent with your brand.

YouTube

Lastly, you have YouTube. One of the most popular platforms today is YouTube, and you can’t deny that many have become popular digital influencers because of this. You see, if people want to search for answers, they usually rely on Google. When words aren’t enough, they rely on YouTube’s abilities. So, use this chance to explain more complex topics. For sure, there are topics that you can’t explain in a blog post. Both your videos and blog posts can work hand in hand to boost your website. In your video description, you can link your website, where in people can find more resources and useful content.