So many great SEOs do keyword research wrong. Even though they have a clearly defined and slick process that they follow again and again, many make the same mistake. What is that mistake? It’s that they fail to understand the intent behind the search phrase.

You can’t maximize your SEO campaign’s ROI unless you understand why someone carries out a particular search. It’s one thing to rank in Google, but it won’t mean anything if the page that ranks doesn’t align with the searcher’s intent. They’re just going to leave. Here’s what you need to know about user intent.

What is User Intent?

User intent refers to the reason why a particular user performs a search in Google or another search engine. It is the goal they are trying to achieve by searching for information.

There are several intents a user could have. Maybe they are looking for an answer to a question or want advice on a particular topic. Alternatively, they could be looking for somewhere to buy a certain product or are searching for a particular site. Maybe they are looking for a business in a certain area.

Search engines, and Google in particular, have gotten a lot better at understanding the intent behind searches. They are even beginning to change their results to reflect different levels of intent and deliver an improved customer experience.

What Are the Types of User Intent?

There are four main types of user intent.

1. Informational Intent

With informational intent, a user is looking for an answer to a specific question, advice on a topic or to just learn more about something in general. Informational intent can also be intention to do something. If you search for information about DIY, you are probably like to do DIY in the near future.

When a user has informational intent, Google will typically respond by serving up a combination of different features. KNowledge boxes that contain an exact answer are increasingly common, so are links to blogs and Youtube videos.

2. Navigational Intent

Navigational intent does not necessarily mean physical navigation – that would be saved for Google Maps. Instead, it refers to when a user is trying to find a specific website. So if they type in Microsoft, they will be shown the Microsoft homepage in the first result.

3. Local Intent

Local intent means that the user is trying to find a particular business in their local vicinity – almost always this is a physical address in the real world. Typically, Google will display a map pack of results as well as tailored local results.

4. Transactional Intent

Transactional intent is when the user is intending to buy something as a direct result of that search or in the near future. The search results tend to display eCommerce websites and product listing ads.

If you need help defining your users’ intentions, we are here to help. Get in touch today to find out how we can supercharge your keyword research efforts.

Optimizing your website is one of the most important SEO tasks that you can do. It’s the absolute foundation of your rankings and if it isn’t working properly then visitors aren’t going to use your website, regardless of how high you rank.

The best way to do this is by using a site audit tool to automatically identify issues with your site and learn how to fix them. With so many different tools on the market, finding the best one can be difficult, however. Luckily, we’re here to help.

What is a Site Audit?

A site audit measures the health of your website in a number of key areas. It can reveal insights that you can use to dramatically improve your website’s usability and its on-page SEO.

The Best Site Audit Tools

There are a huge number of tools on the market that you can use to complete a site audit. Below we have listed out some of the best.

Ahrefs

Ahrefs is a fantastic all-in-one SEO tool that can help you build link and identify issues with your site. The site auditing tool can find over 100 issues and give you incredible insight into page performance. You’ll get an overall SEO health score and tons of reports with recommendations on how to fix key issues.

Botify

Botify is a comprehensive site audit tool that can crawl up to 50 million URLs, scanning 250 URLs per second. You have the choice to crawl your entire site or just crawl a part of it. What’s great about the tool is that you can analyze pages with JavaScript in the form of multiple devices and assess your site like a search engine. It will even generate an XML sitemap for you.

BrightEdge

BrightEdge’s ContentIQ tools is a great way to crawl millions of pages automatically. What’s neat about this tool is that you can customize it to your needs. Small businesses won’t have thousands of pages, so you can make sure it only shows relevant information. It’s one of the best and easiest ways to get the site information you need.

Conductor

Conductor is an on-demand SEO audit tool that goes hand in hand with DeepCrawl below. What’s great about Conductor is that you can use it to crawl your site at any time. There’s no need to wait until the crawl cycle is complete.

DeepCrawl

DeepCrawl is integrated into Conductor but you don’t need a log-in for the above platform to start using the tool. This is a great tool for eCommerce sites, agencies and big brands who really want to dig deep into their site data. You can get significantly more data if you pay for the Light Plus package.

Moz Pro

Moz Pro is one of the most popular SEO tools in the world. It’s no wonder then that it has a great site audit feature that can let you analyze as million as 2 million pages every week. As you’d expect from a Moz product, all of the data is presented in easy-to-consume charts and graphs. You’ll even get helpful explanations whenever it does find errors, as well as tips on how to fix them.

Anyone who owns or runs SEO for a business with multiple locations faces the same problem: how to monitor and manage SEO for each unique location. Each location will have different needs and SEO will need to be approached differently as a result. It can also be able to report on many different locations in a comprehensible way. Don’t worry though, this post has got you covered. We’ll break down exactly how to approach multi-location SEO.

What is Multi-Location SEO?

Multilocation SEO simply describes the way of managing SEO for a business with multiple physical locations that all come under one single brand. It is often one of the most important marketing tools for these businesses and a great way of driving traffic through the door.

There are a lot of things to do when it comes to managing a multilocation SEO campaign. This can include creating locally relevant landing pages, monitoring and optimizing for separate and specific local keywords and reporting on each location. Every single location needs its own SEO strategy, but there also needs to be a holistic approach for the brand as a whole.

What You Need to Run SEO for Multi-Location Businesses

A Clear URL Structure

You need a clear URL structure if you want to win big with multilocation SEO. Clear URLs help you organize location-specific pages and make it easier for the end-user to navigate your website, too. A user should be able to tell which store they are looking at just by glancing at the URL.

Pages for Each Individual Location

Every single location needs to have its own unique landing page that contains relevant local information. This should include the location’s name, address and phone number (NAP) a map of the area and any local information that customers may need. The more local information you can provide, the higher you should rank in Google as a result.

Location-Relevant Content

Having a lot of local content is important if you want to rank well in Google. Your content should be targeted at local keywords, to make sure you maximize your exposure in Google.

Optimized Google Local Business Listing

Because you are targeting local users, it is essential that you claim and optimize your Google My Business listing for every single location that you own. You will need to claim and approve each listing and then fully fill out each profile. You should also need to add photos and include relevant links to your website.

Local Links

Links are still a big part of local SEO. With this in mind, you’ll need to create local links and citations for every location you are managing. Citations are simply references of your business’ name, address and phone number on the web, so these are easy to achieve. Local links are a little harder, but they can be incredibly helpful.

Multilocation SEO need not be a headache. Just follow the advice above, give enough attention to each location and you should be fine.

From today’s landscape, the approach to SEO content writing — restricting content into one component of this subject, and focusing on search requirement for a word optimization — is becoming inadequate to push on important and visitors positions.

Both customers and search engines prioritize pages that promise information moving beyond the subject matter expertise of a content group.

And here is your own challenge. Do you write content that indicates and focuses authority and experience about the search intent and phrases?

What is SEO Content Writing?

SEO writing is a branch of copywriting on prioritizing a customer’s experience, that focuses. It matches their search purpose and accomplishes this by making sure that the backup is regarding the keywords or search terms which someone has searched for.

However, SEO writing entails more than just including a number of keywords. Prior to any words are written the job on SEO content begins far. Search engine optimization authors must consider why and who searching for this information. Since those factors will grab up to standard SEO writing, not the other way about it does not even think about the updates to the search algorithms. Quality SEO writing is constructed for the long run and concentrates on the searchers’ expertise.

What Makes Content Authoritative

There are a number of things that go into great SEO content. These include all of the following:

Authority

To understand the way that it applies to content, let us review the idea of power and influence. In his book, Influence, Robert Cialdini explains the mechanism we use to detect someone (or something) as authoritative — through distinct clues that denote it. In the instance of characters that are authoritative hints include a work name, a uniform.

Topic Space

An element that confirms the content’s power is that — it exhausts the subject matter. Webpages or posts provide more information than an individual unaccustomed to a topic would expect to discover about it. They include references to scraps and present.

Intent

At length, authoritative content matches exactly the reason a individual’s been searching for this particular information at the site. And this might be going somewhere to find out something new, or make a purchase.

Content targets semantically-related phrases and words, and requires their search behavior which makes it not more relevant but easier for search engines to position. Take the word”gaming desktop”, for instance. Someone trying to purchase new gambling equipment may also be researching phrases like”gaming rig” or”gaming operation”.

If you need help writing great content, we are here for you. Our team can greate awesome SEO content that helps you to rank. Just get in touch to find out how.

You have heard a great deal of stats that show the significance of improving your website’s webpage speed. Due to the significance to your own users and a Element which Google will employ from the indicator, it is important to notice

However, I suppose that though you know the reason you need to enhance the webpage speed, you might not know the aspects which influence webpage speed.

And that post will concentrate That Will Help You cure your webpage speed Problems

Leverage Browser Caching

And that is the key to the strategy – enabling a browser it has downloaded through the trip.

Because of this, when a user visits with yields to it or a different page on the website their browser doesn’t have to ask components as scripts, CSS documents, along with trademarks. It reuses those it’s already downloaded substantially decreasing.

Reduce Server Response Time

An server response time clarifies the amount of time that it requires a host. It’s the difference in the instant once the server starts to send documents, and a person types a URL or clicks on a navigation button.

Upload Website Assets onto a Content Delivery Network

A CDN is a group of internet servers dispersed around the world in a variety of places, enabling you to function. Following Is a Fantastic representation of CDN functions:

Even though the server resides in the united states, those documents can be accessed by people from Asia or Europe from servers . That is the advantage of utilizing Content Delivery Networks – a increase to setting web site assets due in page loading time.

Minify HTML, CSS, and JavaScript

This goes without mentioning: The more you create your website. And this code may get. Really messy. In reality, those extra areas, line breaks, remarks and other, unnecessary components can slow your website down. How? Since browsers Will Need to go through it that takes some time, and all to show a webpage

Screen Above-the-Fold Content First

Divide your CSS document to allow content to load. Because, let’s face it provided that your customers see something about a webpage, they’ll be fulfilled? In the end, they have to watch for a webpage and may begin swallowing the content immediately. And if they are prepared to observe the remainder, their browser could have loaded it.

The association between a site’s speed and SEO is incontrovertible. And after reading this guide, you get a very clear idea where to begin improving your webpage speed to turn your site load faster.