In 4 Tips in Enhancing Horrible Websites (Part 1), I tackled 2 suggestions on how to give new life to a dying site. It was about jotting down your goals and the other was to plan ahead. So, I will continue the 2nd half today. Shall we start?

1. Lead the team.

When a client runs to you for help, they chose you because they think you are the right person for the job. You are the deemed expert for the website develop so try your very best to enhance, enable, and expand their capabilities. Be the captain of their sinking ship!

In these tough times, a leader is required as there will more complex and humongous challenges ahead. To be honest, a leader does not need to be a renowned SEO professional. Anyone can take the role just as long as the person has the right knowledge and capabilities needed for the website optimization.

Let’s face it, handling a project becomes harder when websites are cluttered. Horrible sites are just embodiment of the its own disorganized schemes. With an upright leader, everything and anything can change! Here are the responsibilities of a good leader:

• Arranges the project plans, stays within the predetermined duties, and procedures.
• Assembles the facts and informations from the key employees.
• Makes sure that the reports are correct and up-to-date.
• Verify if the assessment is correct, allow proficiency with a systematic roadmaps, and make imperative changes.
• Makes business/client objectives and inserts it to the existing plans.
• Focuses on actions, analyzes the effects of the actions, and inspires people to aim their attention on the actions.
• Holds everything together and manages the project intelligibility, responsibility, and diligently.

2. Concentrate on everything you need.

An imperfect website can deplete your time, money, and eagerness to work. Learn to know what task to do first.

• Google Docs is a free tool to let people access the same data. Therefore, your teams does not have to be in one office. Utilizing Google Docs or any other online tool can update or edit whatever documents needed. Any authorized staff can access the documents wherever they are. Actions can be done quickly without thinking of the local time, the location, and traffic jams.
• That is not all, online tools shatters geographic boundaries. The entire team knows exactly what to accomplish by the help of the task list which everybody can see. The good part is, no one can make any excuse to be tardy that day!
• Trello and ToodleDo are examples of other free tools you might want to utilize. These sites can make your life better in managing the entire project. What is left to do now is to monitor to make sure everything is working in accordance to your goal. In addition to this, it is good to put the exact deadline when each task is expected to finish.

Summary

All sites are different from each other. There will be noticeable differences. Yes, it could be doomed from the start and probably risky and dangerous for you to embark. When confronted by this type of site, you just have to…

• Thoroughly think and strategize; think of ways to handle your time well.
• Distribute the tasks to the different teams, and each team should aim their attention on their designated goals.
• Develop lead roles and delegate the best person for the job.
• Usage of online tools like the ones mentioned above.

SOURCE: (1)

To increase CTR and suitable traffic to your website,  you can do it by amplifying the size of your SERP listing. The rivalry in the SERPs particularly rigid since Google constantly alter its algorithms. Because of this, it ain’t easy to make your listing stand out. Having said that, you need to find ways to make things exciting for the searches.

Below, I will share how to just that in just 4 easy steps.

Step 1: Compose an alluring meta description

Meta descriptions get neglected as compared to social signals or backlinks. To be honest, it doesn’t get much attention. Now, the question is, what embodies an effective meta description? How does one build it that listings get clicks right away on Google?

These are the tips to know:

• Ward off from having poor meta descriptions – You only have 160 characters to create it and accomplish a significant description. So, use it well. Think of words that will attract people!
• Utilize an irresistible CTA – Encourage users to click through:
  1. Start off using an action word to motive users to click.
  2. Conclude with an action word to compel people to do more.
  3. Consistently ask a question to pique their curious minds.
• Add cliffhanger – This kind of approach worked well in soap opera and romance novels. Surely, it can do the same for your meta description as well.
• Insert significant keywords – If your meta description matches with the words that the user’s searched, then Google will highlight these words, making it more obvious to everyone reading it.

Step 2: Aim to get 2 listings on Google.

As much as possible, try to have 2 or even more listings on the search results. Google automatically link pages that are from the same website if they show up on the same search results page.

Below are good strategies:

• Begin with an effective title followed by meta description: Put together keywords that are unusual. Do not try to copy others because your listing will just become generic. Preferably, make sure that a keyword is appropriate and suitable for your content.
• Learn from your higher ranked web pages: I’m pretty sure you have at least one page that ranks well. Thus, try to apply what strategies you used on that page.
• Use outside links:
  • Do blog posts on other sites. Guest post is a way to advertise your website.
  • Discover dead links on a site and inform webmaster that you have encountered broken links. SO, they could make the necessary corrections.

Step 3: Add snippets.

Snippets are advantageous to your search listings. They are awesome for various things:

• Star rating can leap out from the contending listings. Despite the low rating, it can still grab the searchers’ attention.
• Keyword is highlighted in every portion.
• A rating list will surely call attention because of the location lists.

Step 4: Acquire sitelinks.

Google says that sitelinks are allowed if it is useful to the searchers. Otherwise, these links will not improve your link profile.

• Sign up on Google Webmasters – for your blog or site. Below are the steps:

• • Present URL
  • Send a site map
  • Reassess your site

Other methods you can do:

• Eliminate broken links
• Draw out errors
• Forge outstanding content
• Use appropriate anchor texts on links
• Follow more straightforward navigation

SOURCE: (1)

You may have spent a lot of time in researching, writing, editing, and perhaps editing again just to make your content perfect. Despite all the efforts you have exerted, your Google ranking is still not moving. In the end, while content is vital for you to rank, it is NOT just that. There are two most crucial factors to make your present felt:

• The volume of links pointing to a website.
• The content’s importance in relation to the wants and needs of the user.

Despite the fact that establishing links is the heart of SEO, remember that what you are building is really something that is hard to reach. Google still maintains its original goal which is to satisfy the users. Yes, people may engage by clicking, sharing, and reading it, but this will NOT suffice. So, what else can you present to Google to improve rankings?

How do you go up the ranks?

Below are some schemes that you should think about when you have decided to boost your content.

Recognize The Possibilities

Your content may not be ranking well simply because you are pitting against iconic brands. Another factor is the search volume. Nonetheless, it does not mean you can never forge extensive topics.  Those are still vital for doing pillar pages additional subtopics.

The question now is, how can you secure a wider organic visibility? Present a more comprehensive data, and do something your rivals haven’t discussed or developed yet. A more effective approach is to push content on related topics that has high search volume.

Obtaining a lot of backlinks is not so hard. Just follow 5 Surefire Techniques in Developing Backlinks and 5 More Surefire Techniques in Developing Backlinks.

Before you start, evaluate if a content is worth sharing. If it’s not, then you are just wasting resources. Think of the content that you will publish and share. That will save you a lot of money, time, and exertion.

Popular brands does not have to work for their rankings because they are already known. Meanwhile, you still need to prove your credibility. Google is aware that users would want to click the huge brands on the search listings. This is exactly why the famous brands are on top. Knowing the benefits of being famous, you could follow the footsteps of the these brands by nurturing relationships, and increasing trust among your customers.

Pushing Content to Rank in the SERPs

Most probably, you have accomplished a thorough link development campaign and gained tons of shares for your content. So, why are you still not on page 1 of the Google search? There are a lot of fundamental determinants that is NOT obvious on the outside.

Examine the order of  your web pages and study the structure of your website. Check the bullets below:

• Improving page speed.
• Shifting to a responsive site.
• Disavowing links.
• Making sure that Google indexed your pages.
• Getting rid of duplicate content.

After every enhancement you did on your website, I would encourage you to send an updated XML sitemap to Google. If you need a guide, Google has a support page on building sitemaps right here.

Need more? Another set of tips will be discussed on What to Do When Content Is NOT Doing Well? (Part 2)

SOURCE: (1)

In part 1, I talked regional SEO and the 2 tips to enhance it. Right now, you are about to know more. So, let‘s begin with…

• Produce a Higher Quality Regional Pages

Of course, you need more information about the business. To provide the user the right data, include the essentials like name, address, and phone number (NAP), directions, images, and other details.

Put in Distinct Description

Check out the tips below to create the merit of your region page:

• The history of your firm in a certain region.
• The factors why your expertise are fitting to customers or businesses in a specific region.
• Incorporate the remarkable projects in the specific area and have some photos too.
• Services or products that are famous in the area.
• Include the important landmarks.

Disclose Customers and Their Testimonies

If you own a B2B business, it is a good idea to involve popular and noteworthy clients in a specific area. Cite the things you did for the clients and incorporate relevant pictures of the project. Soliciting for testimonies from the said clients will be such a brilliant way for your business presence to be evident. Spice it up with a video and proudly post it!

Insert Photos

 This is where you can be different. Perhaps your rivals are including photos too, but most probably, they are using stock photos. To show that you are better, utilize original photos.

To accomplish good photos, here are some advice:

• Showcase your logo notably on your photos.
• Give the appropriate alt text and image name.
• Capture your services or products in action.
• Insert distinctive landmarks coming from that region.

Add in a Map

 Do a tailored-made map of a specific regions putting highlights for immediate location of your service area. While you are at it, consider an interactive map so your users will immediately find your location.

The Site of your Physical Office (only if necessary)

When it comes to business, you have to be practical. Having said that, a physical office in each region you service is not a good idea. It is not even a choice for others.

Now, if you have at least an office, then it will notably enhance your ranking in the local scene.

• GMB, SAP, or Both?

 If you can manage a physical office just for taking calls, establishing a GMB or Google My Business profile is a piece of cake. It is an online website featuring your profile with your name, address, and contact number. Nevertheless, if your company cannot manage offices in various places, it is a smart move to add SAP or Service Area Business in GMB.

•  Upgrade Your Link Building Schemes

There are various link schemes you can use; just read 5 Surefire Techniques in Developing Backlinks. The following are various ways in acquiring fresh links:

• Join in the various business events and local charities.
• Participate in the different organizations, and then, submit your to the particular industry directories.
• Highlight testimonies and comments, and make use of them to attract a wider audience.
• Make sure you blog your accomplishments on other websites too.

SOURCE: (1)

If you are somewhat acquainted with SEO, for sure you have heard the saying, “content is king.” What if you picture this scenario? You are confident and know everything  about your topic. Then, you posted you wrote, and you just know in your hear that you will receive good ratings.

However, as months passed by so slowly, your hopes started to dwindle and the numbers you anticipated NEVER happened. The page ranking is still poor. You get angry and question yourself. Good news, not everything is really lost yet. Giving up is not even an option here! To help you trace your steps, here are the possible reasons why it didn’t go well.

1. What is the topic?

Search engine algorithms think of many ways to determine where your webpage should be. It differs from page speed to link profile. Before you do that, start with these questions first:

• What is the topic of your content?
• Will your topic answer the concerns of a wider audience?
• Will it offer answers to the questions of your users?

After answering these questions, you will know how relevant your content is. For search engines to assess it as functional, your content has to have myriad of benefits. Content should always be accurate and precise. Search engines will not consider any form of  plagiarism.

Check out Google’s SERPs to find out for yourself. The contents that are on top are original, comprehensive, and dependable.

Research thoroughly before you even start writing. Come up with something substantial, and comprehensible to your audience. Lastly, make it a joy for your users to read what you published.

2. What are the keywords you used?

Keywords empowers you to have a web subtopics. So, cover every base and write everything that relates to your main keyword. If you want, do a keyword research to know all the related keywords.

Be specific on what you write because that is how you will get your customers. Do long-tail keywords instead of writing about general or generic phrases.

3. Keep going!

Ranking will have a good result if your content is appropriate to what the users searched! The content that scored high in the past months may no longer be pertinent now. To discover the latest trends, use a keyword research tool. You could also do it manually by using Google’s autocomplete feature. Type in keywords on the Google search bar and it will give you an idea of the popular topics.

Look for your own keywords and inspect that of your rivals too.

• Will the existence of a powerful rival influence your rankings?
• How many exactly are they?
• Did these rivals operate long before your first keyword research?

4. Link profile is feeble.

Inbound links carry weight.  With an intense link building, rankings will soar. Thus, it is important to have backlinks. Read: 5 Surefire Techniques in Developing Backlinks.

In summary, let us not forget that there could millions reasons that influence your rankings. It could be about page speed, user experience, sitemap issues, crawling problems, and so on.

It all boils down to this fact: coming up with a content is very vital. However, updating your contents is even more vital. Hence, take time to update webpages, keywords, content and links.

SOURCE: (1)