In part 1, I talked about boosting your page speed. I took up compress files and reduction of redirects to improve your website’s speed. Today, there are 5 more tips you will learn. Ready? Let’s go!

3. Eliminate needless JavaScript

• Avoid the usage of render-blocking JavaScript and external scripts in your site’s framework. If there are scripts that does not need to be immediately rendered, accomplish the first one before doing the scripts. The logic is to have a speedy page, the volume of the content should be small in terms of volume and velocity.

4. Benefit from browser caching

• In each user’s visit to a site, it assembles cache that has data about style sheets, images, JavaScript and more. So when a user comes again, it will not reload the complete page. This gives the page speed more advantages of saving on time and effort.

5. Boost the server response time

• When you examine the response time, there are a lot of elements that may impact its rate from the number of traffic your site gets to the sort of software your server utilizes.
• Roughly, your goal should be at least a time below 200ms. You have to look out for the inadequacy or slowness of the database requests, routing or memory deficiency.

6. All the images should be optimized

• Do the correct size and file format. Compress your images before you even import to serve your web purposes. A lot of images in your site can cause your page loading time to be slower.

7. Reduce the pointless white space

• White space, comment tags, line returns, text and HTML can collectively gather and expand the page size by 10 to 20%. In turn, the increase will negatively affect your website speed. The wise thing to do is to go over your pages and codes subtract unnecessary spaces and codes for a better speed performance.

How to Know if Speed Has Improved?

If you are thinking of trying what we have discussed, work smart and monitor the general site performance of your website to learn where you need to improve. Here are a few suggested tools that could be of help:

• Pingdom Speed Test

  • It is a tool that will help you with a simple speed check and summary like size analysis, metrics like size per domain, and what type of content has abundant requests. The best part is that you will know which one of your pages are performing well.

• Google PageSpeed Insights

  • This tool by Google gives you page insights for you to know the performance of your site in terms of speed. Websites will be scored on a scale from 1 to 100. This accomplishes everything on both your mobile and desktop versions of your site, through finishing a page speed test. A grade of 85 and above tells you that your performance is good. It is understood that below 85 means you have to make alterations.

• GTmetrix

  • GTMetrix is one of the free and useful tool that is available. It perceives 5 things like video, history, YSlow, waterfall breakdown, and page speed.

In this day and age, users want instant gratification when searching for something. The year 2010 was the year when Google announced the PageRank algorithm that allowed websites and page speed a towering ranking essentials for crawlers to examine and rank in the search engine outcome. Research showed 53% of mobile users leave when the page does not load in 3 seconds.

Evidently, there is an association between visitor retention, the swiftness, and the bounce rate. Speed invites more visitors in your sites.

Speed is a important factor in the SEO game.

Without a doubt, speed should be your top priority for your website. Slow loading time does not allow search engines to crawl the pages and Google will not be able to get the crawl budget effectively. That could be a negative effect to your website’s performance.

There are many benefits of boosting your page speed. Here are the three foremost areas.

1. Enhance the user experience

• Even just a second delay in the loading time will lessen the user’s gratification by 16%. On the other hand, a whopping 79% will not purchase your brand or service of your site is too slow.
• Users will ditch your site because the loading is taking more time. Fast loading pages give users the chance to freely navigate and see what your content has to offer.

2. A higher quality and comprehensive marketing performance

• Studies revealed that 67% of online shoppers will abandon their basket if loading time is too long. However, if there is a one second increase in the speed, the conversion rate can go 10 to 20%.
• If you aim for a large traffic in your site, then your page speed should be very quick. Google’s studies shows us that a delay of even one second can lessen your traffic by a good 20%.

3. Improve SERP positioning

• Going back to the upgraded Google’s PageRank algorithm, the whole site’s speed and its page loading time are equally vital.
• Furthermore, site speed affects the figure of views your site can get. Given all the factors definitely will give you a finer rank in a SERP.
• One good thing that happens when our web page loading is fast enough is that Google’s crawlers can quickly take a look at your site with no difficulty. Hence, many single pages have a chance to have a good rank in the SERP.

The Different Ways to Increase the Speed of Your Website

There are various means to put more speed on your page to really discover the probabilities of your company’s website.

• Compress Files:
  • To do this, utilize the use of the tool Gzip. It could decrease the size of CSS files or HTML. Remember, never use Gzip in your images because the photo quality may be affected by this.
• Decrease Redirects:
  • Stay away from having more page redirects on your site. If not, expect a lot of HTTP requests, and that will slow down the speed of your page for sure! Do not forget to repair broken links as this will influence your user’s experience.

I will cut the discussion short and give more useful tips on Functional Tools and Guidelines to Increase the Website Speed!

We are aware that YouTube is not just any other website. In part 1, I took up 2 vital suggestions to have a larger traffic and increase the ranking of your YouTube SEO.

Previously, I discussed adding video descriptions and timestamps. So, now, take a look at the 3 more suggestions. Here they are:

3. Title and keywords

• This gives you a chance to increase your SEO. Try to incorporate interesting titles and keywords that are relevant to your audience. Always consider what your audience would like, and don’t just create new videos to satisfy search engines and bots.

4. Video transcripts

• Transcripts make it more reachable. In a way, it will aid search engines  to decipher your video content.
• Also, it will help search engines to crawl and evaluate your content more efficiently. That’s because Google can only learn more information from keywords, video descriptions, tags, video transcripts.
• Don’t waste your energy, time, and money for creating a beautiful video that cannot be understood by the search engine. Besides, there are a lot of online choices to help you do your video transcripts so that should make your life easier.

USER ENGAGEMENT

Engagement is such an important word in YouTube SEO. Numbers and views are a great sign, but user engagement is even better! If you have so many visitors, it will be of no use to your SEO ranking when they don’t stay long. How your visitors behave in your site tells the search engine if your content engaging and interesting for your audience.

These are the benchmarks you should consider:

• Watch time:

  • The length of time visitors view your video is a good sign. Additionally, the viewers were obviously contented for them to finish the video.

• Shares, likes, and comments:

  • It is effortless to click “like,” but comments are harder to come by!
  • Sharing is even rarer. However, this will lead more and more viewers to your videos. It is a good move to encourage shares so that more people will patronize your videos in the future.

• Invite people to be subscribers:

  • Encouraging viewers to be subscribers is a good idea. You see, the more subscribers would mean you are an authority. Popularity is a sign that you are creating engaging video content.

• CTR or the click-through rate:

  • This pertains to the number of clicks you got. If you have very few clicks after optimizing your video, there is high probability that your content does not stir interest in your followers. Perhaps, it could also be that your video quality is not that impressive to the viewers. It will not hurt if you make it more captivating.
  • Check your video’s thumbnail and title. Never create a title or thumbnail that is deceiving to your audience because getting a high ranking in the beginning may not last too long when they find out it’s just a ruse to make them click.

Learn from the Greatest

The fastest way to learn is to check the most recent videos of the famous channels. Discover how these great ones do their keywords, titles, descriptions, and thumbnails. Moreover, you should find topics that is useful to your channel. Don’t just upload new content just for the sake of sharing something new. When you make sure that the video quality is always excellent, you will be the next popular channel in no time!

SEO continuously looks for ways to make it simpler for the bots to scan your website. It is not enough to optimize content because that won’t be enough to gain traffic.

If you want your content to win, consider the tip listed below.

So, let’s concentrate on the basic details of SEO-friendly content. If you follow these 6 suggestions, there is a probability for you to rank well.

1. Escalate the Selection of Your Content

• Searches do not have the same preference. There are those who likes dense text. On the other hand, other people prefers various illustration. A majority of searches are partial to audios, videos, and images. But then again, others find it very distracting.
• No matter what the preferences of people, it is still a good idea to add videos and images along with the texts.
• Remember, we are talking about different selections here. Just be careful not to stuff your pages with things that are not needed. The idea is the more the selection, the more you will reach a bigger audience.

2. Ensure that Your Writing Has Been Perfected

• All your sentences should be interesting because people read only 20% of a page.
• Therefore, you don’t know what word their eyes will catch, and if it catches something that is not to their liking, they will discontinue reading.
• Yes, this may be difficult, but remember you do not have to make it tedious on your part to come up with an SEO-friendly content. Utilize programs that can do the editing for you like say Hemingway Editor or Grammarly.
• Relax a bit and apply these simple tips:
  • Use bullets and not paragraphs. This should be easier on the eyes.
  • Find someone with that extraordinary interesting voice.
  • Use unconstrained and kaleidoscopic prose.

3. Adjust Your Content Length

• There is a bigger chance that contents having 2,000 words has the possibility of satisfying the searcher’s intent. On the other hand, there are occasions when a content of 250 words can respond to the searcher’s concern.
• Just make sure that you will be able to tell which works for your need. So, review your content and determine if you should put extra words or lessen it.

4. Look for the Right Balance of Authority and Originality

• If you have been doing SEO-friendly content, you know how to value links, research, and other related data. However, don’t settle on giving details of the links and research. Preferably, put in something that is authentic and helpful for that specific audience preference.

5. Think of Both Mobile and Desktop Users

• The mobile traffic compared to the desktop is as high as 40 to 60%. This goes to show that the mobile traffic is really huge. Bear in mind that the mobile searches are a lot more distinct and deliberate as oppose to the searches using the desktop. The reason is that the searches done in the mobile are more connected to the lifestyle of the users as well as their everyday busyness.
• Therefore, if you go for the desktop, focus on the long-form. Meanwhile, the short form but informative respond fits in for the mobile users. Remember, you have to serve both!

6. The Form Should Supplement the Content

• Consider the following:
  • HTML tags (title, header, etc.)
  • The style and manner of the content
  • The number of words
• Take Google’s advice when they reiterated to consider your users when you develop web pages.
• Creating an awesome framework before doing the real post will ensure that the unity is very much present.

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Today, people prefer voice search than the usual Google search. In fact, Google announced that 20% of searches utilize voice. With the fast-paced lifestyle we all live in, people would always opt for the easiest and fastest way to get the answers. FAQ content can redirect traffic to your site.

Why should you come up with an SEO-friendly FAQ?

• It entices would-be customers,
• enhances the trust in your service or product,
• aids in anything related to customer service,
• And it builds your SEO rankings.

It is vital for Google to help people. If you really want to accomplish and maximize your FAQ resource, provide useful content. Below are the five ways to actually help your customers with their questions:

1. Compile Pertinent FAQs.

• Before you begin to do your FAQ page, create questions that will teach your online clients to learn about your service or your brand and build demands. You need a well thought of and uninterrupted research on all the inquiries that were asked, a lot of organizing, and minute tactical work.
• If you have a customer service team, you can asked them the inquiries that are usually asked by your customers. From there, you are now equipped with the questions that need immediate answers. This is your chance to answer all their questions.
• Additionally, it is a good habit to gather the opinions of customers as well as the website visitors. You could also check survey tools like Google Survey to help you automate the process of gathering opinions and suggestion.
• When you have enough data, gather them and make it a more understandable piece. Group related questions together so they can collectively help your customers.
• Go and check FAQ pages of other website as well. Watch what your competitor is accomplishing and see what inquiries they did not answer yet. You could learn from them and create a better FAQ page.

2. Utilize the FAQ data

• If you want your FAQ page more inviting utilize structured data. It is a good thing that Google added support for FAQ data that enables you to show FAQs in both Google Assistant and Google Search.
• Go to FAQ Action with markup for instructions on how to do it for Google Assistant. Read the report in Search Console to see the errors on your FAQ pages.

3. Use a more visual approach

• If you want to deliver a message across quickly, consider a visual approach. It is the best way to be understood. You can always use graphs, illustrations, videos for your FAQ pages to be more interesting than just sticking to mere texts.

4. Create an excellent navigation plan

• No matter how great your FAQ page is, it’s useless if users cannot find it.
• If you don’t plan when to put it, the FAQ will become a waste of time and effort. Make it visible in order to truly help your website visitors.

5. Examine the analytics constantly

• As soon as you have done your FAQ page, begin with examining the analytics of your website to find out the traffic that it is creating and its ranking. Are people staying at your site or just passing by? For how long exactly? With these inputs, you know exactly how to develop and make changes to your FAQ page.